Coinbase is looking at listing ZORA, the newly launched native asset of the on-chain social network, on its assets.com listing roadmap. The exchange, led by CEO Brian Armstrong, established a roadmap in 2022 to enhance transparency around potential new listings and reduce the risk of investors anticipating these announcements. Coinbase has the most ambitious plan to list every crypto asset that passes the company’s internal due diligence, including legal and regulatory standards.
ZORA was initially released Wednesday, and is now trading at roughly $0.022. This new crypto currency is the fuel for an on-chain social network. It further incentivizes both creators and developers with its novel Trade Rewards and Market Rewards systems, allowing them to profit from trading activity that occurs within the ZORA ecosystem.
Coinbase includes a disclaimer, reminding investors to conduct thorough research before engaging in high-risk investments in Bitcoin, cryptocurrency, or digital assets.
The crypto asset, currently a lowly ranked 606th by market capitalization, presumably ZORA, has seen dramatic ups and downs since its debut. It’s now about 20% below what it was originally priced at. It’s up more than 3% in the past 24 hours!
As Coinbase CEO Brian Armstrong has discussed in the past, there are specific criteria that altcoins need to fulfill in order to be listed on the exchange. The exchange hopes to provide a rich variety of digital assets to its users. It undergoes a rigorous peer-review process to maintain high standards.