Anonymous Labs’ Peaky Blinders social video game and Web3 universe is inspired by and made in collaboration with the hit TV drama, Peaky Blinders. The long-term aim is to onboard previous traditional Peaky Blinders fans into crypto via this interactive storytelling and gaming experience.

Peaky Blinders, which reached an estimated audience of 80 million through platforms like Netflix, will now allow fans to further engage with the Peaky Blinders universe. The hotly anticipated game is being produced in cooperation with Banijay Rights, Peaky Blinders’ global distributor. This joint venture will extend the show's reach into the rapidly evolving space of blockchain gaming and further develop fan engagement tools.

The interactive experience will let fans immerse themselves in action-packed, high-stakes missions and design their very own Shelby-style legacy. It will be a social decentralized playground located in the smoky streets of 1920s England.

"Peaky Blinders is arguably the biggest IP to date to embark on building a blockchain-based project, and I see this as a defining moment for the entire Web3 industry,” - Wojciech Gruszka, Head of Development at Peaky Blinders Web3 Game.

Recent details regarding token mechanics, launch timelines, or the game’s economic structure have yet to be revealed.

"This project is not just about creating an incredible user experience—it’s a gateway to bringing blockchain new revenue streams and building brand loyalty in the Web3 space,” - Wojciech Gruszka

The game will feature a blockchain-based ecosystem. Through this partnership, they hope to bring the show’s reach even farther into blockchain-based gaming and fan engagement platforms.