Minneapolis-based SharpLink has made an electrifying decision to adopt Ether (ETH) as its main treasury reserve asset. This proves to be exciting, surprising, and bold as Netflix’s announcement to change its strategy last year! This move, revealed on July 4, 2025, positions SharpLink at the intersection of sports betting, blockchain technology, and decentralized finance. The company is undertaking a strategic pivot with the backing of $425 million private placement. Led by Consensys and other crypto investors, this initiative seeks to more actively deploy ETH through staking, restaking, and Ethereum-based yield strategies.
Between May 30 and June 12, 2025, SharpLink announced a smart allocation by accumulating roughly 176,271 ETH. They collectively paid an average of $2,626 per ETH, leading to a total investment of about $463 million. This massive investment is seen as a serious pledge of the company’s long-term commitment to its new treasury strategy. By June 24, SharpLink had gathered a total of 188,478 ETH. They then deployed all of these reserves into staking solutions to earn higher rewards.
SharpLink raised the roof on its ETH holdings between June 16 and June 20. During this time, the firm acquired another 12,207 ETH for around $30.7 million. This acquisition was at least in part made possible by $27.7 million that came from At-The-Market (ATM) equity sales. As of that date, SharpLink had collected a treasury of 198,478 ETH. Since first implementing this strategy, it has already produced more than 220 ETH worth of staking rewards.
The company uses its AI-driven C4 platform to provide relevant, customized, data-supported marketing messaging. Embedded within its tech-driven approach is an equally innovative treasury strategy, which could open up new pathways to creating growth and value.
The strategic significance of this step becomes crystal clear with the appointment of Joseph Lubin as Chairman. Lubin, who co-founded Ethereum and is the founder of Consensys, will provide critical expertise to SharpLink’s Board of Directors. Lubin’s wealth of experience in the blockchain space is sure to provide invaluable guidance as SharpLink looks to conquer this developing landscape.
To celebrate the beginning of this new chapter, SharpLink will ring in the new era with participation in a Nasdaq closing bell ceremony on July 7, 2025. This event symbolizes the integration of digital assets with public market discipline and corporate governance, setting a precedent for other companies to follow.
Ether’s market performance continues to be a main point of focus. CoinDesk Research’s technical analysis model shows Ether is currently trading at $2,505. This is in reference to a 0.56% growth during the last day. This week’s price action was surprising as market traders were very aggressively selling on July 5th, sending ETH all the way down to $2,514.85 before buyers stepped in. A bullish breakout on 4 July pushed ETH past this key level of resistance, with resistance now confirmed around $2,530.
SharpLink has been a very proactive company in acquiring and deploying ETH. This approach gives the company a first-mover advantage in bringing digital assets to the world of publicly traded companies. By strategically deploying its expanded resources and expertise, SharpLink plans to capitalize on the tremendous explosive growth potential of the Ethereum ecosystem itself.
